The Human Context
AI is changing how we research, create, communicate, and solve problems. I'm exploring what that means for brand and communications—testing new tools, challenging familiar approaches, and seeing what I learn along the way.
Some things will work. Others probably won't. I'm interested in both.
Finding the Unexpected
Can AI uncover insights we might otherwise miss?
I'm revisiting qualitative research from my Climatebase Fellowship to test how AI identifies patterns, contrasts, and unexpected connections in people's experiences.
The challenge: move beyond summarizing responses to uncovering insights that could inform stronger communications and creative strategy.
100 Assets. Zero Alignment.
Can AI scale communications before an organization has aligned on its brand?
Inspired by my recent AI studies through Kellogg Executive Education, I'm exploring a familiar organizational challenge: faster content production doesn't necessarily mean better communication.
A short interactive experiment in brand strategy, governance, and the decisions that need to happen before AI can deliver meaningful value.
What I'm Learning
The problem comes before the prompt.
The quality of AI-assisted work depends on how well we understand the challenge, the audience, and the outcome we're trying to achieve.
More output doesn't mean more impact.
AI can dramatically accelerate content production. But without clear strategy, shared standards, and organizational alignment, faster production can amplify existing inconsistencies.
Patterns need perspective.
AI can help surface connections in complex information. The harder question is whether those connections are meaningful and what we should do with them.
Up Next
Testing the tools.
Comparing AI-assisted research and creative
outputs with my own analysis, and documenting
what works, what surprises me, and what
I'd approach differently next time.