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A creative background. A strategic point of view.

ABOUT SHANNON

I'm a brand and communications leader with roots in design and a career spent bringing strategy and creativity together.

Most recently, as Head of Brand & Communications at Recology, I led enterprise brand strategy and communications for a decentralized organization—building the standards, partnerships, and practical systems that help good ideas take hold.

Before that, I worked in creative direction and consulting across transportation, public agencies, nonprofits, and other organizations doing work that matters.

I like making the complicated useful.

That usually means asking better questions, listening closely, connecting people who see the problem differently, and finding a way forward that works beyond the presentation.

I still make things, too. Independent projects keep me curious, hands-on, and open to unexpected ideas.


AREAS OF EXPERTISE

Brand & communications

Enterprise brand strategy and governance · Corporate and stakeholder communications · Positioning and messaging

Transformation & execution

Digital experience strategy · Cross-functional program leadership · Change management · Systems and processes

Creative & team leadership

Creative direction · Research-led campaigns · Team development · Agency and partner management

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